广告牌空间位置对驾驶人视觉的影响分析

摘要:

以广告牌为代表的道路路侧设施信息纷繁复杂,给驾驶人带来视觉负荷,为确定路侧信息对驾驶人行车环境造城的影响,研究通过设计实车试验,将所有被注视的高立柱塔架式广告牌作为研究对象,以交通量、照明和空间位置等作为分类变量,利用Logistic回归模型,讨论分类变量是否对驾驶人捕捉广告牌有显著性影响。研究表明,广告牌空间位置对驾驶人视觉行为产生影响,右侧紧临道路设置广告牌对驾驶人视觉捕捉的比例最大。探究结论对广告牌的设置依据提供借鉴和建议。

Abstract:

SThe roadside facility information represented by billboards is complex and brings visual load to drivers. In order to determine the impact of roadside information on drivers" driving environment and city building, through the design of real vehicle test, all watched high column tower billboards are taken as the research object, traffic volume, lighting and spatial location are taken as classification variables, and logistic regression model is used. Discuss whether categorical variables have a significant impact on drivers" capture of billboards. The research shows that the spatial position of billboard has an impact on the driver"s visual behavior, and the setting of billboard close to the road on the right has the largest proportion of driver"s visual capture. The research conclusion provides reference and suggestions for the setting basis of billboards.