Abstract:Big data technology provides an important means of observing the overall pattern of the system, and its penetration is extensive. Big data analytics are introducing a new paradigm to the transport planning industry. Based on mobile phone signalling data and navigation map data, this paper analyses the urban traffic accessibility characteristics, attraction-generating characteristics, commuting characteristics and channel selection characteristics, and verifies the effectiveness of the data analysis method by taking the planning of the expressway system in Zibo as an example.