互联网时代地铁App商业模式拓展策略

摘要:

摘 要：在当今互联网经济时代和城市轨道交通高质量发展的双重背景下，城市轨道交通运营企业纷纷推出地铁App，打造线上商业模式。通过对行业财务数据和网民使用体验的分析，目前各城市的地铁App主要以乘车功能为主，在多元商业模式上培育、稳定的用户群体和运作模式等方面的探索尚处于起步阶段。本研究针对地铁App的商业模式拓展，提出“三阶段”的发展策略，即：流量积累阶段、共赢平台阶段、生态延展阶段，并根据三个阶段不同的重点目标，提出具体的实施路径。力图将各城市的地铁App打造成为最公平的区域互联网平台，为乘客、商家、城市轨道交通运营企业共同创造利益，拉动消费内循环。

Abstract:

Abstract：Under the dual background of today's Internet economy era and the high-quality development of urban rail transit, urban rail transit operators have launched metro Apps one after another to create an online business model. Through the analysis of industry financial data and netizens' experience, the current metro Apps in various cities mainly focus on the function of rides, and have not formed a stable model in diversified business operations. Therefore, this study proposes a "three-stage" development strategy for the expansion of the business model of the metro Apps, namely: the stage of accumulating users, the stage of building a wealth-sharing platform, and the stage of creating an metro ecosystem. And according to the different key objectives of the three stages, we propose the implementation paths. In this paper, we strive to transform the metro App in each city into the most equitable regional Internet platform, create benefits for passengers, merchants, and urban rail transit operators, and stimulate the internal circulation of consumption.