Abstract:The introduction of the complete street design concept and the transformation of independent and comprehensive node city put forward the high requirements for high-quality development and high-level construction of highways in urbanized areas. Adhering to the principles of problem-oriented, systemic concept and goal guidance, taking the Jiading New Town South Bole Road Reconstruction Project as an example, aiming at the existing problems in traffic operation, road facilities, intelligent management and landscape greening, and based on the functional positioning of highways in urbanized areas and traffic-oriented streets, four major design strategies, namely traffic priority, facility improvement, intelligent management and landscape collaboration ordination, and ten major reconstruction measures such as short-term, medium-term and long-term planning, road alignment reconstruction, lane scale expansion, traffic organization optimization, lane function adaptation, pedestrian space standardization, sponge city construction, smart management upgrade, landscape upgrading and reshaping, and cultural symbol integration are proposed to build a road leading to the new town entrance of Jiading that is "safer and more efficient with higher quality and beauty, smarter and more orderly, and characteristics of Jiading".